{"status":"ok","elements":"
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\n \"When<\/a>\n <\/div>\n \t\t\n
\n When traditional industry meets new design<\/a>\n <\/div>\n
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It\u2019s a discipline that requires an eye for detail, a creative approach to problem-solving and a masterful blend of traditional skill with modern innovation. No, not design, I am in fact talking about engineering; an industry that has undergone huge changes in Teesside. The area boasts a huge selection of SMEs, offering services such as fabrication and coatings to a diverse range of clients in the offshore, transport and marine industries.<\/p>\n

Companies may be embracing the changes that come alongside working in these challenging and modern sectors;<\/p>\n

Read more<\/a><\/h5>\n <\/div>\n <\/div>\n<\/div>
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\n \"what<\/a>\n <\/div>\n \t\t\n
\n Are you reacting now to the code of colour?<\/a>\n <\/div>\n
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As the famous line goes shepherds are delighted by a red sky at night\u2026 but did you know red is also the colour of passion, energy, determination, and war!<\/p>\n

From evoking feelings of happiness and loyalty to even supressing appetite, our reactions to certain colours are hard-wired and we often react to certain shades before we\u2019ve even realised. Colours can also have a huge impact on our understanding and behaviour towards brands.<\/p>\n

So what do your brands colour say about you? <\/p>\n

Read more<\/a><\/h5>\n <\/div>\n <\/div>\n<\/div>
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\n \"Bodymovin<\/a>\n <\/div>\n \t\t\n
\n Bodymovin SVG Animation<\/a>\n <\/div>\n
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Ever on the lookout for tools that broaden the scope and potential of the web, we were suitably impressed to discover a new method for SVG animation this week. Day One Design and Digital Media created some illustrations for it\u2019s homepage<\/a> and decided they needed a little jazzing up. There are a number of potential methods to achieve this, but one in particular has caught our attention. The Bodymovin<\/a> After Effects plugin by Hernan Torrisi provides another great design,<\/p>\n

Read more<\/a><\/h5>\n <\/div>\n <\/div>\n<\/div>
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\n \"What<\/a>\n <\/div>\n \t\t\n
\n What makes great and impactful design<\/a>\n <\/div>\n
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Great design is not just something that looks good. It\u00a0needs to perform, convert, astonish, and fulfill its purpose. It may be groundbreaking\u00a0or may simply just do it’s job. A designers job is to present complex ideas, in as simple a manner as possible.<\/p>\n

Is it possible\u00a0to measure design in any one way? Design, by it’s nature is subjective and arguably, everyone’s perspective and opinion is valid.<\/p>\n

Great\u00a0design uses as little design as possible<\/p>\n

The argument goes that less is more.<\/p>\n

Read more<\/a><\/h5>\n <\/div>\n <\/div>\n<\/div>
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\n \"What<\/a>\n <\/div>\n \t\t\n
\n What makes a logo good or bad?<\/a>\n <\/div>\n
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Most designers would probably agree that where\u00a0logo design is concerned, simplicity wins out almost every time. There is the argument that a logo serves it’s purpose in the sector that it’s designed to stand out in. What works in one environment won’t necessarily work in another.<\/p>\n

Great and iconic\u00a0logos should always be:<\/p>\n

1. Memorable
\n2. Describable
\n3. Work in mono or greyscale colour
\n4. Scalable
\n5. Relevant to it’s particular industry<\/p>\n

For logos to be memorable,<\/p>\n

Read more<\/a><\/h5>\n <\/div>\n <\/div>\n<\/div>","max_pages":1}